Brand Guidelines

Identity built for

operational intelligence.

Everything you need to represent Aporetic and its brands — logos, colours, typography, and usage guidance. All assets are provided as print-ready SVG files.

Logo system
Colour palettes
Typography
Usage rules
Ulpia brand
LogoColourTypographyUsageUlpiaContact
Palette system / 02

Three palettes,
one identity.

Each palette serves a distinct context. Never mix palettes within a single composition. The apex diamond carries the single accent colour per palette — no second accent on the lines.

Mono

The foundation of all everyday communications — documents, legal filings, corporate materials, black and white print, and email signatures across primary interfaces and editorial surfaces.

Ink

#111111

RGB 17, 17, 17

Paper

#F4F4F2

RGB 244, 244, 242

Deep Teal

The palette of operational trust — applied to product interfaces, the website, digital marketing, the AI Trust Center, and all technical documentation where depth and precision must be felt.

Deep Teal

#0A1A1C

RGB 10, 26, 28

Teal

#2ABFBF

RGB 42, 191, 191

Teal Light

#E8F4F4

RGB 232, 244, 244

Burned Metal

Reserved for moments of weight — investor materials, premium presentations, partnerships, conference collateral, and physical objects where industrial gravity is the intent. Use sparingly.

Burn Deep

#141210

RGB 20, 18, 16

Burn

#C4622D

RGB 196, 98, 45

Burn Light

#F5F0E8

RGB 245, 240, 232

Type system / 03

Four voices,
one register.

Typography expresses Aporetic's dual identity — the institution and the system. Freight Display Pro for editorial authority. Cinzel for the wordmark. Neue Haas Grotesk for operational clarity. IBM Plex Mono for the technical voice.

T.01 — Display / Headings

Freight Display Pro

Weight 300 — Light. Never bold. Tracking −20 at large sizes.

Used for all headlines, section titles, and editorial moments. Never bold. Never italic unless quoting.

Intelligence
at rest.

T.02 — Body / UI

Neue Haas Grotesk Text

55 Roman / 65 Medium. Never heavier than 500 for emphasis.

Weight 300 for body text and paragraphs. Weight 400 for labels, captions, and UI elements.

Aporetic builds AI-powered operational systems for industries the technology world has largely ignored. Calm. Precise. Accountable.

T.03 — Mono

IBM Plex Mono

Regular / Medium.

FIG references, status labels, identifiers, metadata. The technical voice.

P.01 _OPERATING REALITY // STATUS: IN OPERATION

T.04 — Wordmark only

Cinzel Regular 400

Tracking 200. All caps. Never used for headlines or body text.

Cinzel is used exclusively for the wordmark. The wordmark is a locked asset — do not retype it.

APORETIC

Usage guidelines / 04

How to use
the identity.

The Aporetic identity is precise. Small deviations compound into something that no longer reads as Aporetic. These rules protect the integrity of the system.

✓

Do

Use the provided SVG files at all times. Never recreate or redraw the mark or wordmark manually.

✕

Do not

Retype the wordmark in any font, including Cinzel. Always use the locked logo file.

✓

Do

Use the mark on solid backgrounds from the appropriate palette only. Maintain clear space equal to the height of the apex diamond on all sides.

✕

Do not

Place the mark on busy backgrounds, photographs, gradients, or colours outside the three palettes without explicit approval.

✓

Do

Use the correct palette variant for the context — Mono for documents, Teal for digital, Burned Metal for premium. Dark variant on dark backgrounds, light variant on light backgrounds.

✕

Do not

Mix palette colours across a single composition. Never use the Teal accent on a Burned Metal background or vice versa.

✓

Do

Scale the mark proportionally. Minimum display size: 24px height for digital, 8mm for print.

✕

Do not

Rotate, skew, stretch, shadow, outline, or apply any effect to the mark or wordmark. The mark is complete as provided.

✓

Do

Use the correct typeface hierarchy for each context. Maintain the established type roles.

✕

Do not

Introduce additional typefaces or use any typeface outside its designated role in the system.

Affiliated brand

Ulpia

Ulpia is a brand of Aporetic — a creative and social AI platform. Named from Dacian-Roman history. The soul of the brand felt, not explained.

ulpia.ai
Ulpia brand / 05

A separate identity, shared parentage.

Ulpia operates as a distinct brand under the Aporetic umbrella. It shares the typographic foundation but carries its own colour system, mark, and voice. Ulpia brand assets are maintained separately at ulpia.ai/brand.

ElementAporeticUlpia
Display typefaceFreight Display ProFreight Display Pro
Body typefaceNeue Haas Grotesk 300–400Neue Haas Grotesk 300–400
Wordmark typefaceCinzel Regular 400Freight Display Pro (custom)
Primary paletteMono #111111 / #F4F4F2Foundation #0F0E0A / Surface #1A1810
Accent colour#2ABFBF (Teal) or #C4622D (Ember)#EF9F27 (Gold) · #BA7517 (Gold Deep)
Mark styleGeometric / architecturalEditorial / typographic
Brand registerInstitutional, precise, operationalCreative, personal, expressive
Brand enquiries / 06

Questions about
the brand?

Engagement is by evaluation

Brand enquiries cover

Logo usage approvals
Co-branded materials
Press and media requests
Partnership identity reviews